MARKETING PROFESSIONAL
VIDEO
NEW PRODUCT LAUNCH VIDEO
This video is the launch video for a new product.
My role in the creation of this involved thoroughly understanding the product and intended customer, brainstorming the story and concept, and making it a reality through filming, editing, and publicizing the video through our own channels and through paid promotion within the industry.
MAINTENANCE VIDEO
This video is an instructional maintenance video to help our customers keep their machines in operating order.
My role in the creation of this was complete from concept to publishing. I recognized the need for this video, received approval to create it, coordinated the help of an external team member to complete the maintenance task, directed, recorded, edited, and published the video to great response from customers and distribution partners.
MACHINE USER GUIDE
This guide is an example of documents that were created to support our rental partners. They were able to have these files on hand, ready to hand off to any renter who may need some help getting started.
After identifying the need for user guides, I referred to the existing operation manuals, refined the language, captured images, and created the guides to help operators get the most out of National Flooring Equipment's machines and tooling.
NEW PRODUCT BROCHURE (JAPANESE)
This document is an example of a print-ready sales brochure shared with a Japanese distribution partner. Sharing this file enabled our partner to print these on an as-needed basis and helped drive product launch interest in international markets.
The creation of this brochure started with building an English version of the document, updating the language to reflect the needs of the Japanese market, having the copy translated, inputting the translated copy and updating the layout where necessary, receiving approval from our Japanese partner, and exporting the document with necessary print-ready marks.
PHOTOGRAPHY